YouTube is the platform to reach your audience
With 2.7 billion monthly users, YouTube is after Google the most popular online destination in the world. As mother of YouTube, Google gives video a more prominent place in their search results. Besides, YouTube is the second largest search engine in the world. This offers great opportunities for brands.
Want to claim a domain, effectively advertize or build an online community? Do you yearn for more views on existing content or you have no clue what your audience wants to see? As YouTube fanatics, we know what works and what doesn’t. Check out our case with bol to see how their YouTube content got crazy amounts of watch time.
Data drives us to use YouTube differently
Content is all around us. Every minute, hundreds of hours of watch time is uploaded to YouTube. As a brand, how do you stand out amidst the crowd? How do you attract attention from the right target audience? The answer is: bringing data together with creativity!
We offer a unique tooling mix, with our in-house developed video SEO technology topictree as leading force. Topictree continuously analyzes view and search behavior data from platforms, such as YouTube and Google. We thus gather real life data about what your audience loves to watch – and we can directly respond to changes. With the right creative twist, we make effective YouTube content that gets results.
The Prime Original Van A naar Onbekend combined with smart social distribution turned an online community into Prime Video subscribers. A high quality TV series but with an online vibe.
With our tool topictree HEMA knew what they needed to make content about. The Hema Helps series dominated not only Google and YouTube, but also TikTok with top rankings.
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The data-driven YouTube series Sterren Reviews combines entertainment with help content. The target group on average watched six minutes of skippable ad.
With data-driven YouTube ads and a strong media plan we generated a crazy impact in the transition from offline to online.
More than a million viewers saw the personalised Volkswagen ads and more than half sticked around - while they could also skip.